Zinsser Bulls Eye 1-2-3 Plus

Zinsser Bulls Eye 1-2-3 Plus View larger
Typical Coverage (per coat)10m² per litre
Touch Dry30 Mins
ApplicationBrush, Roller, Spray
The figures stated above are approximate. Please ensure you refer to all datasheets for full application information.

Zinsser Bulls Eye 1-2-3 Plus is the next generation all surface, all purpose water-based primer, sealer and stainkiller for interior & exterior use. Like Bulls Eye 1-2-3, it deals effortlessly with hard to paint interior and exterior substrates such as glossy surfaces, ceramic tiles, non-ferrous metal, vinyl, hardboard, melamine, varnish, plastic, GRP, UPVC, wood, masonry and more.

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£18.62 + VAT

Zinsser Bulls Eye 1-2-3 Plus is available to buy today at Rawlins Paints in nine striking pastel colours, ideal for effortlessly covering difficult stains and odours, or priming surfaces which standard paints have difficulty adhering to. Ideal for interior and exterior use, this ‘next generation’ of water-based primer, sealer and stain killer coatings from Zinsser delivers high-end performance grade finishes generally only found with solvent-based products. There is no other water-based primer that can deliver the stain blocking power of Zinsser Bulls Eye 1-2-3 Plus.

If a project requires a primer that improves topcoat adhesion to glossy surfaces (including painting over gloss paint), ceramic tiles, glass and non-ferrous metal – including aluminium, stainless steel and galvanised metals - then this product will deliver, every time. As well as on vinyl, hardboard, melamine, varnish and previous varnished surfaces, plastic, GRP, UPVC, wood, masonry and more, this universal primer should be to hand for every general maintenance professional, and trade painter and decorator. Interior projects this product is ideal for, include walls and ceilings, doors, trim, window sills, fascia, soffits, hand and stair railings, cupboards, units and drawers, foundations, and previously decorated surfaces.

Maintenance projects which offer limited preparation times to sand back or de-gloss previously varnished or painted surfaces, will benefit from the incredible adhesive properties that Bulls Eye 1-2-3 Plus offers. Painting over gloss skirting boards or doors, enamel paints, wax-free varnishes and wood stains and Formica® can be done after basic surface cleaning.

Containing Hydro Pliolite™, a revolutionary resin with powerful stain blocking capabilities and excellent adhesion, 1-2-3 Plus is specially formulated to resist re-wetting – meaning it can block water soluble stains like a solvent-based primer. Sealing oil-soluble stains means that general painting and maintenance projects can be completed with just one primer. For surfaces with historical stain problems, such as nicotine and smoke stains, stubborn oil-spots, grease, fatty deposits, rust, marker pens and graffiti, creosote, soot, smoke damage, asphalt stains and in degraded sanitary areas, this product can be directly applied to the surface to cover unsightly discolouration and hide unpleasant smells.

In damp and high-humidity areas, such as bathrooms, laundry rooms, and kitchens, Zinsser Bulls Eye 1-2-3 Plus and its contained biocide will protect the dried coating against fungal degradation, mould and mildew. Along with the visible surface area fungal degradation protection, this excellent primer and sealer will offer fungal degradation resistance directly to the substrate surface, prolonging the life of the paint job.

As a direct to metal product, Bulls Eye 1-2-3 Plus provides a rust-inhibitive coating on iron railings, steel frames, piping, steel doors, metal panels, duct work, galvanised gutters, etc.

One of the main benefits of water-based paints, especially for communal areas, and in workplaces where maintenance projects that are being undertaken cannot be easily closed off, Bulls Eye 1-2-3 Plus contains ultra-low VOC content and extremely fast dry times of just 30 minutes.

Features & Benefits

• Low odour, water-based formula
• Primer, sealer and stain killer
• Unrivalled adhesion
• Blocks the toughest of stains – even water and smoke
• For any interior / exterior surface
• Dries in 30 mins, recoat in 1 hour
• 12.5pH Alkali resistant
• Ultra-low VOC

Please note: Errors and omissions excepted (E&OE). It is your responsibility to read all data sheets (available upon request) prior to application. The specification given above is our best recommendation from the information supplied and is given in good faith but without warranty. We recommend a trial area is coated to ensure the product meets your requirements.

Send us your question


I am very hesitant to paint the interior of my uPVC kitchen door, which is presently mahogany coloured. I am dithering about it because it will cost a lot to replace if I get it wrong! So is this the best way to proceed: Universal degreaser, then Zinsser Bulls Eye1-2-3 Plus, then top coat of my choice? Do I need to sand down at any stage- opinion seems to be sharply divided on some forums. Many thanks.

Hilary from Alnwick (UK) - 20/02/17


We have written a blog post on How to Paint PVC Surfaces which explains the process, read it HERE.

I need to paint a damp-prone wall that was smoke damaged. The landlord has not addressed the damp but if I seal the inside with this product in order to cover the smoke damage, will it cause problems to the wall (which is an external wall)? The wall is in a hair salon so will be fairly high humidity Thanks

Carolynn from Devizes (Wiltshire) - 17/11/16

If the dampness is due to external issues or rising damp Zinsser Watertite would be the recommended product to use but the plaster would need to be taken off back to bare brick then the paint applied before being re-plastered and decorated.

As a short term solution if the above isn't an option you could try Blackfriar Interior Seal Damp. Apply 2 coats to seal the damp, then apply Zinsser Cover Stain followed by 2 coats of Zinsser Perma-White Interior. However, we would not be able to say how long this system would last.

If the dampness is mainly due to the humidity from the salon itself, provided the walls are dry at the time of painting, seal the walls with 1 coat of Zinsser Cover Stain followed by 2 coats of Zinsser Perma-White Interior in the colour and finish of your choice. The Coverstain will seal the smoke damage and the Perma-White will stop moisture getting into the walls and causing problems in the future.

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Free delivery on orders over £75 (terms & conditions)

• Deliveries will be made within 3 working days (standard delivery)
• You must be UK mainland based for the free delivery offer.
• Postcodes listed are excluded from the free delivery and priced below.

Please note: deliveries will need to be signed for at the point of delivery.

UK Mainland OnlyUp to £75.00£75.01 +
Standard (2/3 working days)£8.00FREE
Next Day£15.00£15.00
Next day before 09:00am£30.00£30.00
Next day before 10:30am£25.00£25.00
Next day before 12:00pm£20.00£20.00
Saturday Delivery£35.00£35.00

£25 (Standard 2-3 Day Delivery Only)

AB30, AB31, AB32, AB33, AB34, AB35, AB36, AB37, AB38, AB44, AB45, AB46, AB47, AB48, AB49, AB50, AB51, AB52, AB53, AB54, AB55, AB56, FK, G83, IV, KW1, KW2, KW3, KW4, KW5, KW6, KW7, KW8, KW9, KW10, KW11, KW12, KW13, KW14, PA, PH, HS, KA27, KA28, ZE

£35 (Standard 2-3 Day Delivery Only)


£50 (Standard 2-3 Day Delivery Only)


Please note that all carriage prices are quoted without V.A.T. at the current rate.

Scottish Islands - outside standard distribution area, please contact us for a quote.

There may be an exception for heavy goods when purchased in quantity where we will contact you to advise any additional charges.

Next Day delivery and Saturday Service is available on stocked items for orders received before 11:00am only.

Because of the nature of our products, we use specially selected carriers to ensure safe and prompt delivery to you.

Please note: Any time or date named by Rawlins Paints Limited for delivery is given and intended as an estimate only and Rawlins Paints Limited shall not be liable to make good any damage or loss whether arising directly or indirectly out of a delay in delivery. Deliveries are made using a reliable nationwide carrier. Although over 99% of consignments arrive on time, we recommend that no labour is employed to undertake work until materials have arrived on site.

Bulls Eye Plus TDS


Bulls Eye Plus MSDS


Bulls Eye Plus Brochure

Whilst every effort is made to ensure our data sheets are up to date, we advise you check the latest revision directly with the manufacturer to ensure you have the most current version.
E J Rawlins & Co. Ltd trading as Rawlins Paints make available product data sheets and information in good faith but without warranty. We do not accept liability for any errors or omissions contained within the data sheets or any outdated versions.