Zinsser Bulls Eye 1-2-3


Zinsser Bulls Eye 1-2-3 is a water-based all surface, all-purpose primer, sealer & stainkiller.  It is also particularly effective as an adhesion promoting primer for hard-to-stick surfaces even without sanding.

  • Interior and exterior 
  • Available in 3,000+ colours, inc. RAL, RAL Design, BS, NCS & the new NCS 2050 colours
  • Seals stains, graffiti and tannin bleed 
  • Resists mould and mildew
  • Fast drying times - recoat in one hour
  • Compatible with oil or latex topcoats
  • Rust inhibitive – great for new metal 

Product customisation

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£20.10 Incl. VAT
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In Stock and Available for Delivery (See Delivery Options Below)


Zinsser Bulls Eye 1-2-3 is an all-surface, all-purpose, water-based primer for maintenance and decoration projects that require a stain-blocker and mould-resistant coating in one. Get great adhesion to glossy surfaces, ferrous metal substrates, glass, and previously varnished woods without the need to sand or de-gloss previous coatings. And, Bulls Eye 1-2-3 is recoatable after just one hour – making it ideal for most workplace maintenance and repair tasks.

Every maintenance and project manager should have Bulls Eye 1-2-3 to hand to; cover ink and water stains quickly; hide offensive graffiti and marker pens on walls with one coating; get rid of nicotine, smoke stains and smoke damage, whilst also covering nasty, stagnant odours; bind chalky exterior surfaces, like aluminium, vinyl, or previously painted and decorated siding or trims; protection of surfaces from blistering, peeling, cracking or chipping, and keeping the topcoat looking great for years ahead; sealing porous surfaces and delivering a rust-inhibitive coating to iron railings, steel doors, metal panels, piping, and galvanised guttering.

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Features & Benefits

  • Interior and exterior 
  • Available in white and 7 mid-tone colours
  • Fast drying – may be recoated in 1 hour
  • Adheres to glossy surfaces without pre-sanding or deglossing
  • Rust inhibitive coating
  • Resists mould and mildew on primer film
  • High pH resistance (up to 12.5)
  • Seals common graffiti stains
  • Excellent enamel undercoat
  • Compatible with oil or latex topcoats
  • Clean up with soapy water

Product Specification

Technical Data
Zinsser Bulls Eye 1-2-3
Volume Solids: 34.0%
Density: 1.8kg / litre
Gloss: @ 60° / 3-day cure 23% (satin)
Enamel Holdout: 1.0% gloss change
Viscosity Range: 100 – 110 KU
Theoretical Coverage Rate: 10m² per litre. Coverage may vary with surface porosity
Flame Spread: (ASTM-84-97A) 5, Class 1
Smoke Contribution: (ASTM-84-97A) 0, Class 1
VOC: Less than 30g / litre
Flash Point: 82°C
Limitations: Not intended for blocking heavy water stains or for application to floors, decks, roof surfaces or any surface subject to immersion or prolonged contact with water.
Shelf Life: 2 years in unopened containers

Recommended Uses

  • Apply to interior and exterior – walls, ceilings, doors, trim, fascia, soffits, foundations, railings, and related paintable surfaces.
  • Bulls Eye 1-2-3® bonds to wood, plaster, concrete, gloss enamels, hardboard, glass and tile. Provides a rust inhibitive coating on iron railings, steel frames, piping, etc
  • Resists the growth of mould and mildew on primer film in damp, humid environments
  • Resistant to high pH surfaces (up to 12.5) including plaster, poured concrete, concrete block, stucco and ‘hot’ joint / texture compounds
  • Seals porous surfaces and traps most stains in the primer film – graffiti, grease, rust, cedar and redwood tannin, creosote, and asphalt stains. Some stains may require a second coat
  • Interior Substrates– New or previously painted drywall, cured plaster, cement, poured concrete, concrete block, stucco, wood (pine, fir, birch, oak and plywood), aluminium, iron, steel and galvanised metal, PVC, glossy laminates and other interior surfaces

Exterior Substrates

  • Recommended for all types of wood
  • New or previously painted pine, fir, cedar, redwood, plywood, T-111, and pressure treated wood
  • Hardboard
  • Metal (aluminium, steel, iron, and galvanised metal),
  • PVC
  • Fibreglass
  • Masonry (stucco, concrete block, poured concrete and brick)

  • Rust inhibitive– Dries to a tight, water resistant film that inhibits development and spread of rust on meta

Mould and Mildew Resistance

  • Resists the growth of mould and mildew on the primer film. High pH Resistance – Can be applied to high pH surfaces (up to 12.5) without bubbling, lifting, or degrading due to high alkalinity making it an ideal primer for concrete, stucco, plaster, and fast setting joint / texture compounds

Glossy Surfaces

  • Adheres to glossy enamel paints and clear finishes, Formica®, Masonite®, PVC, fibreglass, vinyl – even ceramic tile – without pre-sanding or surface deglossing.

Cedar and Redwood Bleed

  • Traps tannins in the primer film to prevent them from ‘bleeding’ into the finish coat. For best results, allow to dry overnight before applying topcoat. Very porous woods may require two coats before topcoat

Chalky Siding

  • Contains chalk-binding resins for use on moderately chalked aluminium or previously painted siding and trim

Drying Times

Drying Time (24°C / 50% RH)
Dry to Touch Dry to Recoat Stain Sealing Full Scrape Cure
35 Minutes 1 Hour 2 Hours / Tannin 24 Hours 7 Days

  • At normal temperatures Bulls Eye® 1-2-3 will dry to touch in 30 minutes and can be recoated after one hour
  • Topcoat within 30 days
  • Lower temperatures, higher humidity, and the addition of tint will prolong dry and cure time of the product
  • Full adhesion and hardness develop in 7 days

Surface Preparation

  • Surfaces should be clean, dry, sound, and free of dust, dirt, excessive chalky material, grime, grease, oil, wax, mould, wallpaper adhesive or any contamination that may interfere with adhesion. If unsure, always wash surface with a household cleaner, appropriate cleaning solution, or solvent
  • Clean new galvanised with methylated spirit
  • Remove any unsoundly adhered coatings
  • Sand any remaining paint film edges smooth with the surface
  • New plaster which is polished or dusty should be sealed with Zinsser Gardz®.
  • Lightly sand exposed exterior wood with 80 to 100 grit sandpaper to remove loose or weathered wood fibres
  • When priming over stained areas, first attempt to remove as much of the stain as possible by washing, sanding, scraping, etc.
  • Remove mould and treat area with Blackfriar Fungicidal Wash, or Zinsser Mould Killer & Remover
  • Wire brush rusty areas. Spot prime knots and sap streaks with Zinsser B-I-N® Primer-Sealer
  • Warning: If you scrape, sand, or remove old paint, you may release lead dust

Special precautions should be taken during the surface preparation of pre 1960’s paint surfaces over wood and metal as they may contain harmful lead. When dry sanding avoid dust inhalation by wearing a suitable protective face mask.

Application Methods

Product Information
General: Shake or stir before using.
Application: Synthetic bristle brush, roller, or pad
Thinning: If thinning is required add no more than 78ml clean water per litre and apply a second coat of primer.
Tinting: Bulls Eye® 1-2-3 can be tinted with up to 16ml of universal tinter per litre. Tinting the primer toward the colour of the topcoat helps it hide in one coat. For mid-tone to deep colours use Bulls Eye® 1-2-3 Deep Tint.
Application Temperature: 10°– 32°C
Relative Humidity: 10% - 85%
Substrate Moisture: 12% max moisture content

  • Application: Ready to use - no dilution necessary. In most cases only one coat is necessary. Porous surfaces may require two coats to properly seal. Prime entire surface for best results
  • Thinning: If thinning is necessary add no more than 10 % clean water and stir thoroughly. Note that thinning the primer may affect its stain blocking properties
  • Clean up: Clean application tools with warm water and liquid detergent or household cleaner. Work solution into bristles/nap and rinse well. If Bulls Eye® 1-2-3 dries, use Zinsser BIN Brush Cleaner to remove dried paint on brushes
  • Disposal: Dispose of unused or unwanted product in accordance with local laws regulating water-based coatings

Health & Safety

  • Refer to the safety data sheet in the attachments section above for further details
Product Details

Data sheet

Interior / Exterior Use
Interior and Exterior
Water / Solvent Based
For Use On
Glossed Surfaces, Glass, Aluminium, Masonry, Galvanised Metal, Gloss Laminates, Fibreglass, Hardboard, PVC , Wood, Plaster, Concrete, Gloss Enamels, Tile, Iron, Steel, Stucco, Drywall, Pine, Fir, Birch, Oak, Plywood, Cedar, Redwood
Application Method
Brush, Roller, Pad
VOC Levels
Ultra-Low (5-49 g/l)
Single, Two or Three Pack
Pack Size
1L, 2.5L, 5L, 10L
10m² per litre
Touch Dry
35 Mins
Fastest Delivery
Next Working Day

Customer agrees that before placing an Order, Customer has read and understood the most up to date Product Data Sheet for the Product. Where we have access to the Product Data Sheet from the manufacturer, we will either provide a copy on request, or include a link to the Product Data Sheet available on the manufacturer’s website. Customer further agrees that we have no liability for any errors or omissions contained within the Product Data Sheets. For more information, please see our Terms & Conditions of Sale.

questions Byron on 2022-05-19 16:14:02

Is this any good for powder coated up and over garage doors, the doors are galvanised under the powder coating? The manufacturer recommends 2 pack primer?


Assuming the doors are polyester powder coated, they are clean, dry, sound and prepared as detailed in the technical data sheet this could be used as primer below a single pack topcoat such as Zinsser Allcoat Exterior Water Based.

This topcoat can be mixed to many RAL, NCS or BS colours in a matt, satin or gloss option.

questions Felicity  on 2021-12-01 13:14:54

I have already bought this bullseye 123 and want to use it to prime a UPVC front door. Is this sufficient or do I need 123 Plus? Thanks


Zinsser Bulls Eye 1-2-3 can be used to prime a prepared upvc surface before application of a suitable topcoat.

questions Britt on 2021-07-10 16:12:10

I want to paint my polished stone mantle and glazed ceramic hearth. I am looking for a primer that I could use that would be suitable that doesn’t need a specific paint over top.


Thank you for the enquiry, unfortunately we do not have a product to recommend for this application.

questions Shahid gouri on 2021-07-05 14:38:06

Hi,i m shahd i wanted to know if ur product is suitable for glass bangles spraying. In short we want to spray it on glass bangles mixing it with fluroscent colours...and if ur product is available in india..thank you


No, unfortunately we do not have a product to recommend for this application and currently we do not ship to India.

questions dave barron on 2021-04-18 19:23:46

can you please confirm if this product be applied direct to external lead work look forward to hearing from you


Assuming the external lead work is clean, dry, sound and prepared as detailed in the Technical Data sheet it can be applied to lead.

questions Robert  on 2019-11-17 18:14:20

Can you tell me how to clean brushes after use please


Clean application tools with warm water and liquid detergent or household cleaner. Work solution into bristles/nap and rinse well. If Zinsser Bulls Eye 1-2-3 dries, use Zinsser Brush Cleaner & Restorer to remove dried paint on brushes.

questions Alex Overy on 2019-10-14 12:58:15

Im looking at painting some garden fences and decking grey. They are currently dark brown would the grey cover the previous colour?


Zinsser Cover Stain followed by one of the Zinsser AllCoat Exterior (Water Based) range could be used for the fencing. Smartkote Safekote could be used for the decking.

questions GRANT WALLER on 2019-01-17 12:28:38

I need to paint over some high gloss cream paint on wood furniture with a brilliant white dulux satinwood (water based) Will Zinsser 123 be suitable as an undercoat? I am trying to avoid having to sand all the furniture.


Zinsser B-I-N would have better adhesion, clean the surfaces to paint with Zinsser Universal Degreaser & Cleaner followed by a wipe over with a damp cloth to remove any residue of the cleaner then apply a coat of Zinsser B-I-N.

questions Sally Tyler  on 2018-08-10 06:24:47

I have an old stone house that has been neglected for 5 years and rainwater has seeped under the floor to be sucked up by thick interior walls. The ingress of water has been stopped but time is needed for the walls to dry out completely. Even months of >30 deg days has not completely dried the walls.(this is in south of France) I have removed the ancient damp wallpaper to reveal awful dark mish mash of blacks and grey paint on the smooth finished stone surface. I want to paint over it while it dries, before repapering. Can I use acrylic emulsion? Would that allow the water in the wall to eventually evaporate?


There is no simple solution for this job. Zinsser Bulls Eye 1-2-3 would not be suitable. Something like Zinsser Watertite can be applied to a damp surfaces however this will seal in residual moisture, it will not allow the wall to dry out, but you can wallpaper over the Watertite at a later date. Zinsser Grade 1 is a breathable stain block primer and finish all in one. If the moisture content of the walls is 12% or less Grade 1 will hold back stains and allow the walls to breathe. It can be mixed to a wide range of pastel to medium shade colours and therefore can be left as the final finish coat or you can wallpaper over the product if required.

questions David on 2017-02-24 21:34:50
Question: I need a paint that can seal new plastered wall around an inset stove. The wall heats up to about 70C.

Check out our blog post explaining what you can use for this: Painting the Walls around a Fireplace or Multi Fuel Stove

questions Carol on 2015-11-08 16:42:19

I want to paint cherry wood kitchen doors. Do I rub down doors before I apply Zinnser Bulls Eye 1-2-3 Plus? I was going to use Chalk paint in an ivory cream colour on top of this so should I purchase your white colour as a base?


Zinsser Bulls Eye 1-2-3 Plus does not require surfaces to be sanded prior to application only for them to be clean and dry, but if you wish to lightly sand the surfaces this would only help adhesion. Yes, white would be a good choice as a base for your chalk paint.

questions Angela on 2015-06-25 14:30:43

Hello. We have a classic gloss finished mahogany fireplace surround which we would like to paint but are very apprehensive about it. Is Zinser Bulls Eye 1-2-3 ideal for this or do you recommend something better?


Zinsser Bulls Eye 1-2-3 is excellent at adhering to smooth, glossy surfaces prior to painting so it would make an ideal primer for you to apply you're own finish over. Just ensure the surfaces you are painting around the fire don't get too hot (above 60-70°C).


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